When selling a home in California, sprucing up your home before listing it is an effective strategy for winning the market. In professional terms, it means home staging a house.

Regarding Home staging, questions often asked by my customers include: What is Home staging? Why do we need home staging? How much does home staging cost?

First, let's answer what is Home staging?

Home staging, colloquially speaking, means putting makeup on a house, but it is definitely not as simple as painting the walls, emptying the closets, and placing furniture. Home staging is an in-depth combination of interior design and real estate marketing. It aims to remove overly personalized decorations, incorporate today's popular decoration styles, and add furniture and decorations that are in line with public aesthetics, so as to make buyers feel very warm as soon as they enter the door. They can predict the wonderful feeling of living in it in the future, and buyers can give this house a good first impression.

The second question is, why do we need Home staging?

In addition to what was just mentioned, home staging can quickly help buyers establish an emotional connection with the house, and it can also attract more buyers to make offers. Staging a house will make it more beautiful when taking photos. Research shows that 85% of buyers born in the 1980s and 1990s will first get a feel for the house photos before going further to see the house. Data from the National Association of Realtors (NAR) shows that for every $100 you invest in staging, your potential return is $400. Still a good rate of return.

Now that money is mentioned, let's finally talk about how much does home staging cost?

Please take a look at the picture below. The average cost of home staging in the United States is about 1,000 to 3,000, but for Silicon Valley in the Bay Area, this price will go up. Of course, it also depends on the size of your house and the number of bedrooms. The cost includes initial consultation fee, design fee, furniture rental fee, furniture placement fee, etc. Our team has rich experience in home staging, and we have some tips that can help you save money or even do staging at no cost.